Name of code
THIS IS HOW NU.NL DEALS WITH ARTIFICIAL INTELLIGENCE [Zo gaat NU.nl om met kunstmatige intelligentie]
Originator of code
NU.nl
Country
NL
Original language
Dutch
Year of creation
2023
Type of code
Journalism
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
This document explains how NU.nl, one of the largest news websites in the Netherlands, uses artificial intelligence in its journalistic work. AI is treated as a supporting tool, not a replacement for journalists, who remain fully responsible for all content. NU.nl does not publish journalistic material without human editorial oversight. AI may be used for research, analysis, summaries, and visual support, while protecting sources and sensitive data. The use of AI is disclosed when relevant. NU.nl is cautious with AI-generated and -edited images and upholds its ethical standards, independence, and core journalistic values while continuing to explore new technologies.
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