AI-Guidelines [AI-Leitlinien]

Name of code

AI-Guidelines [AI-Leitlinien]

Originator of code

Pomona Media AG

Country

Switzerland

Original language

German

Year of creation

2023

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

Yes

Abstract

Pomona Media AG has published AI Guidelines—a paper on the use of AI within the organization. The Guidelines highlight that the use of AI must comply with ethical principles and journalistic standards. They also stress the importance of human supervision, adherence to ethical journalistic standards, transparent AI labelling, protection of confidential information as well as critical assessment and verification of results generated by AI and the responsibility of the editorial team in maintaining journalistic standards.

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