Name of code
Code of Brussels
Originator of code
International Public Relations Association (IPRA)
Country
International
Original language
English
Year of creation
2007
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Procedural
Diversity
No
AI/automation
No
The Code of Brussels is a commitment to ethical behaviour in public affairs by members of the International Public Relations Association (IPRA) and is recommended to public relations professionals across the globe. The set of 12 Guidelines recalls the previous Codes of Ethics, such as the Code of Venice and the Code of Athens. Public affairs practitioners shall uphold integrity, transparency, dialogue, accuracy, and confidentiality while avoiding dishonesty, deception, improper influence, inducements, and conflicts of interest. Violations of these principles may result in disciplinary action.
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