Code of Brussels

Name of code

Code of Brussels

Originator of code

International Public Relations Association (IPRA)

Country

International

Original language

English

Year of creation

2007

Type of code

PR

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Procedural

Diversity

No

AI/automation

No

Abstract

The Code of Brussels is a commitment to ethical behaviour in public affairs by members of the International Public Relations Association (IPRA) and is recommended to public relations professionals across the globe. The set of 12 Guidelines recalls the previous Codes of Ethics, such as the Code of Venice and the Code of Athens. Public affairs practitioners shall uphold integrity, transparency, dialogue, accuracy, and confidentiality while avoiding dishonesty, deception, improper influence, inducements, and conflicts of interest. Violations of these principles may result in disciplinary action.

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