Abstract

The “Code of Conduct for Dealing with Images and Messages” by the Austrian Dreikönigsaktion, a church-based agency, emphasizes the importance of respect for the dignity of individuals, equality, and the promotion of fairness, solidarity, and justice. It is based on the principles of the European NGO Confederation for Relief and Development (CONCORD). The code emphasizes the need to uphold human rights and avoid stereotypes, exaggerations, or discrimination. It also highlights the importance of obtaining the knowledge, participation, and permission of the individuals portrayed, as well as allowing them to share their own stories. By signing the Code of Conduct, the organization voluntarily commits to implementing its principles in all its activities.