Code of Conduct [Verhaltenskodex]

Name of code

Code of Conduct [Verhaltenskodex]

Originator of code

Grayling Austria GmbH

Country

Austria

Original language

German

Year of creation

N/A

Type of code

PR

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

Yes

Abstract

Grayling Austria is a PR agency that values innovation, open dialogue, and diversity. Grayling staff have been recognized for their quality work and are involved in sustainability initiatives. Grayling’s legally non-binding Ethical Guidelines ensure the staff do not engage in unethical practices, work with unethical organizations or promote illegal activities. Compliance with the ethical standards set by international or national industry associations, such as ICCO, DPRG, and PRVA, is crucial, and any practices that violate these codes of honour are deemed unlawful.

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