Abstract

Grayling Austria is a PR agency that values innovation, open dialogue, and diversity. They have been recognized for their quality work and are involved in sustainability initiatives. Their legally non-binding “Ethical Guidelines” ensure that they do not engage in unethical practices, work with unethical organizations or promote illegal activities. Compliance with the ethical standards set by international or national industry associations, such as ICCO, DPRG, and PRVA, is crucial, and any practices that violate these codes of honour are deemed unlawful.