Code of Ethics

Name of code

Code of Ethics

Originator of code

European Association of Communications Agencies (EACA)

Country

European

Original language

English

Year of creation

2004

Type of code

Advertising

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The European Association of Communications Agencies (EACA) recognizes the importance of adhering to high ethical standards in the advertising and commercial communications industry. In order to provide clear guidance to its stakeholders, the EACA has established a Code of Ethics. It is founded on the five core values of integrity, respect, fairness, trustworthiness and professional excellence.

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