Name of code
Code of Ethics
Originator of code
European Association of Communications Agencies (EACA)
Country
European
Original language
English
Year of creation
2004
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
Yes
AI/automation
No
The European Association of Communications Agencies (EACA) recognizes the importance of adhering to high ethical standards in the advertising and commercial communications industry. In order to provide clear guidance to its stakeholders, the EACA has established a “Code of Ethics”. It is founded on the five core values of integrity, respect, fairness, trustworthiness and professional excellence.
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