Name of code
Code of Ethics of Estonian Public Relations Association [Eesti kommunikatsioonijuhtide liidu eetikakoodeks]
Originator of code
Estonian Public Relations Association
Country
Estonia
Original language
Estonian
Year of creation
N/A
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
A Code of Ethics was developed by Estonian Public Relations Association (EPRA) applies to all its members. The Code relies on a similar one developed by the Global Alliance (GA) for Public Relations and Communication Management. The EPRA’s Code has similar principles of professional practice and follows a similar structure but is briefer than the 2018 version of the GA code. The main principles are advocacy, accuracy, honesty, expertise and loyalty.
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