Name of code
Code of Ethics of Estonian Public Relations Association [Eesti kommunikatsioonijuhtide liidu eetikakoodeks]
Originator of code
Estonian Public Relations Association
Country
Estonia
Original language
Estonian
Year of creation
N/A
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The “Code of Ethics” of Estonian Public Relations Association applies to members of Estonian Public Relations Association. It relies on a similar code by the Global Alliance (GA) for Public Relations and Communication Management. The Estonian Code has similar principles of professional practice and follows similar structure but is shorter than the 2018 version of the GA code. The main principles are advocacy, accuracy, honesty, expertise and loyalty.
Full text