Name of code
Code of Ethics of the PRVA [Ehrenkodex des PRVA]
Originator of code
Public Relations Association Austria [Public Relations Verband Austria] (PRVA)
Country
Austria
Original language
German
Year of creation
N/A
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The legally non-binding “PRVA Code of Ethics” applies to all PRVA members and is based on the Code of Athens, the Code of Lisbon, as well as the Stockholm Charter. The ethical principles aim to prevent misinformation and unethical behaviour, and the work of PR professionals should always align with human rights and professional standards. It emphasizes democratic values, partnership, and integration into society while stressing the responsibility of top management in public relations. Moreover, the importance of transparent and ethically correct online communication in the PR industry is discussed.
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