Code of Venice

Name of code

Code of Venice

Originator of code

International Public Relations Association (IPRA)

Country

International

Original language

English

Year of creation

1961

Type of code

PR

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Procedural

Diversity

No

AI/automation

No

Abstract

The Code of Venice by the International Public Relations Association (IPRA) is a set of 14 professional Guidelines for members and public relations practitioners worldwide. Practitioners are expected to act in the best interests of their employers or clients, maintain confidentiality, and avoid conflicts of interest. It emphasizes the importance of behaving ethically towards the public, media, and colleagues, and warns against misleading information. Practitioners are expected to exercise particular care under these Guidelines when using digital communication channels. Violations of these principles may result in disciplinary action.

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