Abstract

The “Code of Venice” by the International Public Relations Association (IPRA) is a set of 14 professional guidelines for members and public relations practitioners worldwide. Practitioners are expected to act in the best interests of their employers or clients, maintain confidentiality, and avoid conflicts of interest. It emphasizes the importance of behaving ethically towards the public, media, and colleagues, and warns against misleading information. Practitioners are expected to exercise particular care under these guidelines when using digital communication channels. Violations of these principles may result in disciplinary action.