Abstract

The most important task of the Kreatív Group (online portal focusing on the creative industry, e.g., marketing, advertising and communication), according to its self-determination, is to inform the communication professional audience and the wider public with the presentation of information necessary for professional and consumer decisions. Secondary tasks are to promote free expression, to entertain and to strengthen the self-awareness of the communication profession and society. In its Code of Conduct, Kreatív Group lays down its most important binding principles such as accuracy, impartiality, editorial independence, integrity, furthermore rules regarding information sources, protection of privacy etc.