Abstract

According to its self-determination, the most important task of the Kreatív Group is to inform the communication professional audience and the wider public with presentation of information necessary for professional and consumer decisions, to promote free expression, to entertain and, through all this, to strengthen the self-awareness of the communication profession and society. In its code Kreatív Group lays down its most important binding principles such as accuracy, impartiality, editorial independence, integrity, furthermore rules regarding information sources, protection of privacy etc.