Name of code
Good Trade Practices [Head kaubandustavad]
Originator of code
Estonian Merchants Union
Country
Estonia
Original language
Estonian
Year of creation
1998
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The “Good Trading Practices” are developed by the Estonian Traders Association and are meant to apply to all traders in Estonia. The document emphasises the need for open communication between partners, including being correct, honest, and mutually respectful between partners in business relationships. In relationships with clients, the values of honesty, respect and trust are emphasised between the trading companies and their clients.
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