ICC Advertising and Marketing Communications Code

Name of code

ICC Advertising and Marketing Communications Code

Originator of code

International Chamber of Commerce (ICC)

Country

International

Original language

English

Year of creation

1937

Type of code

Advertising

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The International Chamber of Commerce (ICC) has guided marketing and advertising worldwide since 1937, when it issued the first ICC Code on Advertising Practice. While providing ethical Guidelines, they aim to build trust with consumers by assuring them honest, legal, decent and truthful advertising. The ICC Advertising and Marketing Communications Code intends to achieve responsibility and good practice in advertising, to enhance public confidence in marketing communications, to safeguard the freedom of expression, and to provide solutions to consumer protection issues.

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