Name of code
ICC Advertising and Marketing Communications Code
Originator of code
International Chamber of Commerce (ICC)
Country
International
Original language
English
Year of creation
1937
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
Yes
AI/automation
No
The International Chamber of Commerce (ICC) has guided marketing and advertising worldwide since 1937, when it issued the first ICC Code on Advertising Practice. While providing ethical guidelines, they aim to build trust with consumers by assuring them honest, legal, decent and truthful advertising. The “ICC Advertising and Marketing Communications Code” intends to achieve responsibility and good practice in advertising, to enhance public confidence in marketing communications, to safeguard the freedom of expression, and to provide solutions to consumer protection issues.
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