Mission Statement [Leitbild]

Name of code

Mission Statement [Leitbild]

Originator of code

Freiburger Nachrichten AG

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

The Fribourger Nachrichten issued a Mission Statement (Leitbild), which states the organization aims to provide high-quality journalism to the audience and allow participation in the local social and political life. It states that they aim to provide audiences with reliable and comprehensive information and to promote responsible, fair and tolerant journalism and stresses the importance of the media in shaping public opinion. Other missions include focusing on their customers’ needs and sustainable profitability. 

Full text