Abstract

“Mission Statement” (“Leitbild/Charte) issued by Verband Medien mit Zukunft/Association Médias d’Avenir offers an overview of the association comprising journalistic editors, publishers and publicists. It states the association is dedicated to promoting diverse journalistic competition in Switzerland.The mission statement stresses a need for democratically relevant, reliable information, thorough research, and a plurality of viewpoints. It states it champions a vibrant media landscape, advocating for small publishers and diversity, engaging in media policy debates, and fostering collaboration among members. It also states that the association embraces digitalization as an opportunity to innovate and sustain quality content creation.