Abstract

Oštro’s “Code of Conduct” was adopted by a non-profit media organisation Oštro, a centre for investigative journalism in the Adriatic region. The code contains key principles, guidelines and rules pertaining to journalistic work at the online media outlet Oštro.si. It addresses fundamental principles; sources of information; corrections and updates; alliance with the public; and the media outlet’s non-profit operations. According to the code, Oštro nurtures a reciprocal, respectable and inclusive relationship with the public, encouraging it to assume a proactive social stance.