Our Code of Conduct

Name of code

Our Code of Conduct

Originator of code

Dentsu Switzerland

Country

Switzerland

Original language

English

Year of creation

N/A

Type of code

Advertising

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

Dentsu Switzerland’s “Our Code of Conduct” describes how the company’s employees are expected to work both together and with stakeholders while embodying the company’s commitment to integrity, inclusivity, and responsibility. It outlines expectations regarding behavior, emphasizing respect, professionalism, and ethical decision-making in all interactions. The code presents the company’s ethical standards. It aims at fostering a culture of empowerment and fairness, upholding human rights and environmental sustainability and ensuring a safe and accountable workplace (for example, by addressing violations with transparency and fairness).

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