Name of code
Our Deontological Charter on Generative AI and Synthetic Content [Notre charte déontologique vis-à-vis des IA génératives et des contenus synthétiques]
Originator of code
Heidinews
Country
Switzerland
Original language
French
Year of creation
2023
Type of code
Journalism
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
The Deontological Charter for Generative AI and Synthetic Content (Charte déontologique vis-à-vis des IA génératives et des contenus synthétiques) issued by HeidiNews, a digital-only news outlet, oversees the use of AI by the outlet’s professionals. The Charter sets out the general principles for the integration of AI in news-making. In particular, it states that such integration does not call into question the deontological principles of journalism and that human supervision remains at the heart of news production. The Charter addresses the labelling of AI-generated content.
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