Name of code
Our Deontological Charter on Generative AI and Synthetic Content [Notre charte déontologique vis-à-vis des IA génératives et des contenus synthétiques]
Originator of code
Heidinews
Country
Switzerland
Original language
French
Year of creation
2023
Type of code
Journalism
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
“The Deontological charter for generative AI and synthetic contentt” (Charte déontologique vis-à-vis des IA génératives et des contenus synthétiques) issued by HeidiNews, a digital-only news outlet, oversees the use of AI by HeidiNews professionals. The charter sets out the general principles for the integration of AI in news-making. In particular, it states that such integration does not call into question deontological principles of journalism and that human supervision remain at the heart of the news production. The charter addresses the labeling of AI generated content.
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