Publishing Guidelines [Publizistische Leitlinien/Lignes directrices en matière de publication]

Name of code

Publishing Guidelines [Publizistische Leitlinien/Lignes directrices en matière de publication]

Originator of code

Pomona Media AG

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The Publishing Guidelines (Publizistische Leitlinien) of Pomona Media AG is a paper that outlines journalistic standards for employees putting an emphasis on technical rules, Swiss media law compliance, and ethical considerations. These Guidelines seek to ensure unbiased, diverse and respectful coverage across all channels based on reliable information and credibility from the source. They emphasize the separation of editorial content from advertising, maintaining editorial freedom, and avoiding interest-based reporting while also highlighting the importance of editorial integrity, privacy and human dignity. These publishing Guidelines aim at upholding journalistic independence, integrity, and public trust in Pomona.media’s reporting.

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