Abstract

The “Publishing Guidelines” (“Publizistische Leitlinien”) of Pomona Media AG is a paper that outlines journalistic standards for employees putting an emphasis on technical rules, swiss media law compliance, and ethical considerations. These guidelines seek to ensure unbiased, diverse and respectful coverage across all channels based on reliable information and credibility from the source. They put a stress on the separation of editorial content from advertising, maintaining editorial freedom, and avoiding interest-based reporting while also highlighting the importance of editorial integrity, privacy and human dignity. These publishing guidelines aim at upholding journalistic independence, integrity, and public trust in Pomona.media’s reporting.