Abstract

The “Publishing Guidelines” (Publizistische Leitlinien) is a paper issued by SRF (public service media broadcasting in German-speaking Switzerland) aimed at SRF employees. The guidelines define SRF’s journalistic self-image and record the quality criteria and standards by which the public service mission is to be fulfilled. They also offer a framework for journalistic work and decisions.The document is divided into different sections: self-image (democracy, service public, diversity of opinion, emotions, dialogue, diversity and equality, etc.), Topic choice, Openness and dialogue with users, Duty of care (sensitive matters, deadlines and forms), Violence, war and disasters, Rights of the people depicted, Transparency and handling of sources, Dealing with artificial intelligence, Research, Principles of craftsmanship (good formulation, gender neutrality in texts, etc.), General rules of conduct, Acceptance, use of contributions, and Complaints, errors and lawsuits.