Ringier AI Guidelines

Name of code

Ringier AI Guidelines

Originator of code

Ringier

Country

Switzerland

Original language

English

Year of creation

2023

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

Yes

Abstract

The Guidelines for the Use of Artificial Intelligence—introduced by Ringier—detail the media group’s approach to the use of artificial intelligence (AI) across its companies. The Guidelines aim at dealing responsibly and transparently with AI while minimizing the risks of its use. The Guidelines state the importance of the verification of AI-generated results, labelling of AI-generated content, data protection and the use of fair, impartial and non-discriminatory tools and systems.

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