Rules Relating to Commercial Communication [Vorschriften für die kommerzielle Kommunikation/Règles relatives à la communication commerciale]

Name of code

Rules Relating to Commercial Communication [Vorschriften für die kommerzielle Kommunikation/Règles relatives à la communication commerciale]

Originator of code

Swiss Loyalty Commission (Schweizerische Lauterkeitskommission/Commission suisse pour la loyauté)

Country

Switzerland

Original language

German/French

Year of creation

N/A

Type of code

Corporate

Main frame of accountability

Public

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

Rules Relating to Commercial Communication (Règles relatives à la communication commerciale)—published by the Swiss Loyalty Commission (Schweizerische Lauterkeitskommission/Commission suisse pour la loyauté)—are aimed at the professional organizations of the Swiss communications industry. They state the principles for commercial communication across industries with the aim to uphold fair practices, thereby serving to strengthen public trust in commercial communication. The document details the scope, rules of application, definitions, general principles, principles of individual types of commercial communication, and principles for individual industries.

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