Name of code
Rules Relating to Commercial Communication [Vorschriften für die kommerzielle Kommunikation/Règles relatives à la communication commerciale]
Originator of code
Schweizerische Lauterkeitskommission/Commission suisse pour la loyauté
Country
Switzerland
Original language
German/French
Year of creation
N/A
Type of code
Corporate
Main frame of accountability
Public
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
Yes
AI/automation
No
“Rules Relating to Commercial Communication” (Règles relatives à la communication commerciale) published by Schweizerische Lauterkeitskommission /Commission suisse pour la loyauté (The Swiss loyalty Commission) are aimed at the professional organizations of the Swiss communications industry.They state the principles for commercial communication across industries with the aim to uphold fair practices, thereby serving to strengthen public trust in commercial communication. The document details the scope, rules of application, definitions, general principles, principles of individual types of commercial communication, principles for individual industries.
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