Name of code
Slovenian Advertising Codex [Slovenski oglaševalski kodeks]
Originator of code
Slovenian Advertising Chamber
Country
Slovenia
Original language
Slovenian
Year of creation
1994
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Procedural
Diversity
Yes
AI/automation
No
The Slovenian Advertising Code by the Slovenian Advertising Chamber sets rules and principles of good practice and is binding for everyone involved in the advertising process, especially advertisers, agencies and the media. The Code aims to ensure that advertising is: unrestrained in its constructive creative freedom while respecting the rights of others; honest; responsible towards individuals, groups and society; and in line with the fundamental principles of competitiveness and the requirements of the cultural environment. Compliance with the code is assessed by the Advertising Tribunal.
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