Slovenian Advertising Codex [Slovenski oglaševalski kodeks]

Name of code

Slovenian Advertising Codex [Slovenski oglaševalski kodeks]

Originator of code

Slovenian Advertising Chamber

Country

Slovenia

Original language

Slovenian

Year of creation

1994

Type of code

Advertising

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Procedural

Diversity

Yes

AI/automation

No

Abstract

The Slovenian Advertising Code by the Slovenian Advertising Chamber sets rules and principles of good practice and is binding for everyone involved in the advertising process, especially advertisers, agencies and the media. The Code aims to ensure that advertising is: unrestrained in its constructive creative freedom while respecting the rights of others; honest; responsible towards individuals, groups and society; and in line with the fundamental principles of competitiveness and the requirements of the cultural environment. Compliance with the code is assessed by the Advertising Tribunal.

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