Social Media Guidelines – Vienna Public Utilities [Social Media Richtlinien – Wiener Stadtwerke]

Name of code

Social Media Guidelines - Vienna Public Utilities [Social Media Richtlinien - Wiener Stadtwerke]

Originator of code

City of Vienna - Vienna Public Utilities [Stadt Wien - Wiener Stadtwerke]

Country

Austria

Original language

German

Year of creation

2012

Type of code

Public institutions

Main frame of accountability

Political

Transparency

Public

Legal and regulatory context

Mandatory (for employees)

Implementation and enforcement

Procedural

Diversity

No

AI/automation

No

Abstract

The Wiener Stadtwerke created the Social Media Guidelines to address the changing communication landscape brought about by social media. The legally non-binding code aims to educate employees about the opportunities and risks associated with social media and promote responsible usage. The overall goal is to create a shared vision for social media usage – one that emphasizes collaboration, citizen engagement, and responsible representation. The text discusses the opportunities and risks of using social media and provides an overview of social media platforms, as well as a glossary.

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